Your weekly guide on everything AI marketing. Covering everything from AI marketing news, tips, deep dives, events, podcasts, jobs and much more. Never miss a beat with our 5-minute newsletter.
In today’s email:
TikTok opens its ad platform to third-party AI “Skills”
Profound launches Aim, an AI agent that runs marketing end to end
Palantir’s Alex Karp blasts AI vendors’ pricing as a “wealth tax”
Plus: a behind-the-scenes look at how Clay grew enterprise ARR 3x, a Bose CMO on AI answers as the new search, and a 30-minute ad-resizing workflow.
The Top 3 Stories
1. TikTok opens its ad platform to third-party AI “Skills”
TikTok launched Agentic Hub, a marketplace of first- and third-party AI Skills that plug into its Ads Model Context Protocol, letting agents build campaigns, generate creative, analyse performance and manage catalogues. Providers including HubSpot, Wix, Constant Contact and Mobvista have already published Skills. TikTok frames them as decision support, not just automation.
Why it matters: As agents move into ad workflows, an open Skills marketplace lets marketers bring their own tools instead of one platform’s closed stack. 📰 Social Media Today
2. Profound launches an AI agent that runs marketing end-to-end
AI-search-visibility startup Profound launched Aim, a ChatGPT-style agent that tracks a brand’s citations and sentiment across assistants like ChatGPT and Claude. When it detects a drop in mentions, it writes a memo, creates a project with tasks, and routes the work to other agents to run. Profound calls it a tool that orchestrates the whole marketing loop.
Why it matters: Agentic tools are shifting from dashboards to doing: fewer reports to read, more work drafted and queued for your sign-off. 📰 Adweek
3. Palantir’s Karp blasts AI pricing as a “wealth tax” on business
Palantir CEO Alex Karp used a live CNBC interview to attack the AI industry, accusing leading model makers of overcharging customers while harvesting their data to improve rival systems. He framed the sector’s fees as a “wealth tax” on business and said the CEOs he speaks with are “livid.” Palantir shares rose more than 9% that morning.
Why it matters: As marketers commit real budget to AI tools, it is a blunt prompt to scrutinise vendor pricing and where your first-party data ends up. 📰 Forbes
More trending AI marketing news from last week
Meta named Alex Schultz its first chief data officer, with Denise Moreno as CMO.
Cloudflare will block AI crawlers by default and pay publishers per answer.
Microsoft committed $2.5bn to a new AI-deployment company for enterprises.
AWS added a $1bn unit that embeds AI engineers inside customers.
AI Marketers is now officially... LIVE!
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Quote of the week
It’d be foolish to not consider how many people are using LLMs as a search mechanism.
Trending AI tools for marketers
Four tools worth a look this week. Quick, practical upgrades to your AI marketing stack:
TV, podcasts & streaming
Behind the scenes of Clay’s marketing and growth
Clay’s Bruno Estrella and Davide Grieco reveal the playbook behind the company’s growth. The takeaway: their “How Clay Uses Clay” series and an ‘unfair’ LinkedIn edge grew enterprise ARR 3x in nine months. For marketers, it shows how owned content becomes enterprise demand, watch it here.
AI training
How to turn one ad into every format using PixFit
The overview: PixFit takes a single master creative and generates dozens of platform-ready ad sizes in minutes, with your brand rules kept intact.
Step-by-step:
Upload your master creative
Drop in your best-performing hero visual. Start from a finished ad, not a rough draft, so the AI has clean brand cues to work from.Set your brand rules
Add your logo, colours, fonts and safe zones. Locking these once stops logos or legal copy getting cropped across ratios.Pick your output formats
Select the platforms and sizes you need, from Meta to CTV. Choose only what you will actually run to keep the set tight.Generate and review
Let PixFit produce every format, then scan for odd crops. Fix any with the retry or inpainting tools before you export.Export and ship
Download the pack and push it into your ad manager. Save the brand profile so the next campaign takes minutes, not hours.
Pro tip: Keep a saved brand profile per campaign type, so each new promo reuses your locked rules instantly.
The weekly deep dive
Same query, different winners: why your brand can vanish from AI answers
Ranking well in Google no longer guarantees a brand shows up when the same question is put to an AI assistant.
The visibility gap is real
New research from LQ Digital, shared with Marketing Dive, found 42% of brand citations in organic search never appear in AI overviews for the same query, while 28% of AI-cited brands are absent from organic results. Broadly, 46% of AI-overview citations do not appear in organic for that query.
Wording changes who wins
How a question is phrased decides who gets cited. Category queries favour brands, surfacing them 63.9% of the time in AI overviews versus 55.7% in organic, while evaluation and how-to questions skew towards publishers and video. The study evaluated more than 8,000 citations across 700-plus responses.
Where to place your bets
Format matters as much as authority. YouTube videos are 4.3 times more likely to appear in AI overviews than in search, while Reddit skews 3.9 times towards organic, so a single-channel bet leaves gaps. With 53% of consumers wary of AI answers, being the cited source is its own trust play.
Our takeaway: Audit your visibility in AI overviews separately from your search rankings, and spread proven content across video, community and owned pages rather than betting on one.
📖 Read the full article at Marketing Dive
