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Your weekly guide on everything AI marketing. Covering everything from AI marketing news, tips, deep dives, events, podcasts, jobs and much more. Never miss a beat with our 5-minute newsletter.
In today’s email:
Adobe rebuilds its marketing stack around AI agents
OpenAI's GPT-5.5 edges ChatGPT toward 'super app'
WPP brings Google Earth AI into media planning
Plus: Visa's CMO on selling to AI agents, a deep dive on ‘share of model’, four trending tools and a 25-minute Mailmodo workflow.
The Top 3 Stories
1. Adobe rebrands Experience Cloud as 'CX Enterprise'
At Adobe Summit, Adobe replaced Experience Cloud with CX Enterprise, an agentic platform built around persistent AI 'Coworkers' that orchestrate creative, marketing and CX work across systems.
Why it matters: Marketers get one agent layer to plan, produce and measure campaigns, killing the stitch work between Adobe tools. 📰 CX Today
2. OpenAI ships GPT-5.5, edges closer to a 'super app'
OpenAI rolled GPT-5.5 to Plus, Pro, Business and Enterprise users on 23 April with stronger reasoning, native tool use and longer agentic workflows that fold ChatGPT, Codex and browsing into one surface.
Why it matters: GPT-5.5 can now plan its own steps, pick the right tool and check its own work before handing back a result. For marketers, that means handing it a brief and getting back a finished asset, rather than a first draft you still have to assemble. 📰 TechCrunch
3. WPP plugs Google Earth AI into WPP Open
At Google Cloud Next on 22 April, WPP integrated Google Earth AI into WPP Open, letting brands target audiences using real-world signals like weather, mobility and population density. The data feeds directly into WPP's planning, audience and production workflows, so campaigns can flex against physical conditions in near real time.
Why it matters: Local plans can be modelled against physical reality, with one auto client seeing 77% better performance and 15% lower cost per conversion. Brands can now factor footfall, weather and population shifts into media buys, instead of relying on digital proxies alone. 📰 Campaign Live
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More trending AI marketing news from last week
Meta is quietly tweaking ad creative without telling brands
Microsoft is racing to build the AI internet's infrastructure
IAB classes creator marketing as a core media channel
Bloomberg unveils ASKB roadmap for agentic AI in finance
Anthropic wins Best B2B Campaign at Ad Age Creativity Awards
Trusted Media Brands turns to AI to tell ad buyers one clear story
Quote of the week
Commerce is moving from market-to-human to market-to-machine. B2AI describes what happens next as AI agents begin evaluating, negotiating and transacting on behalf of people."
Trending AI tools for marketers
Here are 4 trending tools to explore this week. Quick, practical upgrades to your AI marketing arsenal:
Mailmodo: Plans, builds and sends interactive AMP email campaigns from one prompt.
Pixero AI: Scrapes your brand and runs live Meta ad campaigns end-to-end.
LayerProof Chromo: Turns raw data into source-backed slides for marketing reports.
The Brief: Four-agent AI agency that researches, designs, launches and improves ads.
TV, podcasts & streaming
Creative MarTech, agentic customers and the race for AI visibility
A 38-minute breakdown of how creative tools, agentic customers and 'share of model' are reshaping CMO priorities, plus authenticity wins, AEO and ChatGPT's growing advertising pilot. - listen to it here.
AI training
How to launch a re-engagement email campaign using Mailmodo
The overview:
Mailmodo generates a complete AMP-powered re-engagement campaign, including segments, copy, journeys and CTAs, from one prompt in under 25 minutes. Instead of stitching templates and manual sends together, the AI agent builds the full sequence and lets you edit any element before it goes out.
Step-by-step:
Connect your list
Import or sync your contact list, then tag anyone who hasn't opened or clicked in the last 60 to 90 days as your inactive segment. This becomes the audience the AI works against.Prompt the AI agent
Describe your goal, audience and incentive in one clear sentence, for example, "win back lapsed customers with a 15% discount and a free shipping nudge." The more specific the prompt, the closer the output to brand-ready.Review the generated journey
Check the suggested subject lines, body copy, AMP blocks and send timings, then edit anything off-brand or off-strategy. Pay particular attention to the CTA copy, which is often where AI defaults feel generic.Add an interactive AMP block
Insert a one-click survey, ratings widget or in-email form to capture intent without sending readers to a landing page. This typically lifts response rates because friction drops to a single tap.Run a quick A/B test
Split-test two subject lines on a 20% sample of your inactive segment before sending to the rest. Mailmodo automatically routes the winner to the remaining 80% once a confidence threshold hits.Schedule and monitor
Send at your audience's peak engagement window and watch open, click and reactivation metrics live in the dashboard. Pause or tweak the next email in the sequence if any drop below baseline.
Pro tip: Save the winning version as a reusable template, then duplicate it for win-back, lapsed VIP and post-purchase flows. Once you have three or four templates, you can fork a new campaign in minutes rather than starting from a blank brief.
The weekly deep dive
'Share of model' is becoming the new share of voice
Roughly a third of US adults will use generative AI search this year, and brand teams are scrambling to track how often the major assistants surface them in answers, recommendations and side-by-side comparisons.
The shift from clicks to citations
SEO has always chased clicks, but AI answers rarely send traffic: top publishers get under 1% referral traffic from leading AI assistants, even when cited often, per Similarweb's GenAI Brand Visibility Index. The win condition is now appearing inside the answer, not below it on a results page.
The new metric
'Share of model' measures how often the leading AI assistants name, recommend or compare your brand in category questions, and is fast becoming a CMO-level KPI alongside share of voice and share of search. eMarketer frames GEO as "being selected as a source in synthesized answers," which is a fundamentally different game from ranking pages.
The playbook for marketers
Audit which prompts trigger your category, structure content so agents can extract clean answers, and feed product data, pricing and reviews in machine-readable formats so models compare you fairly. Brands that move first will lock in citation patterns that compound, in much the way early SEO winners locked in domain authority.
Our takeaway: If buyers stop clicking, marketers measure brand presence inside the answer rather than pageviews on the site, and content, PR and product data teams need a single owner accountable for share of model.
📖 Read the full article at eMarketer
